Articles from Jazwares

Just in time for Halloween, Jazwares, one of the world’s leading toy companies, in partnership with Warner Bros. Discovery Global Consumer Products, has released a new plush collection inspired by spooky fan-favorite franchises including IT, Beetlejuice, Gremlins, Tim Burton’s Corpse Bride, and other legendary Warner Bros. properties, at retail now. Teaming up with Warner Bros. Discovery Global Consumer Products, Jazwares will also launch a wide array of plush across the studio’s robust entertainment catalog, with new releases expected regularly.

Squishmallows™ superfans, get ready to sleep and snuggle like never before! Jazwares, one of the world’s leading toy companies and makers of the globally beloved Squishmallows brand, is making dreams come true with the debut of the SquishPillow by Original Squishmallows. The new line of ultra-cozy pillows is designed specifically for sleep. It combines Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material. To ensure every consumer gets the full sleep experience, an ultra-soft pillowcase is included with every SquishPillow purchase. Disrupting the pillow aisle with pure joy, SquishPillows are rolling out exclusively at Target stores on June 22 and will be available on Target.com.

To celebrate the third-annual Squishmallows Day on Friday, March 7, Jazwares Cares, the philanthropic arm of global toy company Jazwares, is thrilled to announce that the largest single Squishmallows donation ever will be given to children and families in need across the U.S., Europe and Australia.

Jazwares, one of the world’s leading toy companies, today announced a multi-year global licensing agreement to release a robust slate of top-of-the-line toys, costumes, and accessories based on the beloved children’s franchise Yo Gabba Gabba! The agreement was signed with franchise owner Gabbacadabra LLC, co-owned by Yo Gabba Gabba, LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, who spearhead licensing partnerships for the Gabba brand.

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.

Squishmallows is getting its most decadent collaboration to date! Jazwares, one of the world’s leading toy companies, today announced it’s teaming up with Baked by Melissa, America’s favorite mini cupcake brand specializing in "bite-size" miniature cupcakes, to bring fans an exclusive collection that is as cute as it is delicious. Transforming fan-favorite Squishmallows into bite-sized delights, each cupcake is bursting with flavor and is as fun and playful as the cuddly plush pals themselves.

Squishmallows fans can now slip into the world’s most iconic 13-hole footwear! Jazwares, one of the world’s leading toy companies, and Crocs, a global leader in innovative casual footwear, are partnering to bring everyone’s favorite ultra-soft plush, Squishmallows, a full line of unique Crocs™ shoes and Jibbitz™ charms. Combining Squishmallows colorful personality with cute and comfy styling, the collection features three vibrant designs available now at your favorite Crocs retailer and online on Crocs.com.

Jazwares, a leading global toy company along with their renowned game studio, today announced their collaboration with Sony Pictures Consumer Products, one of the world's leading producers of premium entertainment content, to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform.

Jazwares, one of the world’s leading toy companies, and Paramount Global, a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide, today announced that they have inked multi-contract deals to release a robust slate of top-of-the-line toys, costumes, and accessories based on some of the entertainment giant’s most iconic properties.

Jazwares, a leading global toy company, today announced that it has entered into a multiyear global toy licensing agreement with cutting-edge entertainment company Scottgames, LLC to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s. Building on the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet.

Squishmallows are about to get a whole lot sweeter as Jazwares, one of the world’s leading toy companies, and the iconic California-based candy company, See’s Candies, today announced a deal to release a gift set that includes co-branded plush, chocolate boxes and totes inspired by everyone’s favorite ultra-soft plush, Squishmallows.

Jazwares, the maker of the popular Squishmallows brand, is collaborating with global fashion brand H&M to launch a vibrant apparel and accessories collection inspired by the plush sensation. Available online on December 7 and in stores globally on December 21, this is the first collaboration between H&M and pop culture phenomenon Squishmallows, as Jazwares continues to build on the #1 plush property’s status as a preeminent global lifestyle brand.

Jazwares, a leading global toy company, today announced it has further expanded its global presence with the acquisition of Big Balloon, Australia's most innovative full-service toy distributor. Big Balloon has been a key player in the Australian toy industry for more than 12 years, championing big and small brands through to retail success via an extensive network of partnerships with major and independent players.

Jazwares, a leading global toy company, today announced that it has created an exclusive Squishmallows for Make-A-Wish as a special gift for children with critical illnesses, and their siblings. “Star,” a limited edition huggable blue bear adorned with silver and yellow stars, is described as a galaxy adventurer who stays optimistic and hopeful no matter what each daily mission brings. More than 10,000 “Star” Squishmallows will be donated to Make-A-Wish chapters across the United States and Canada beginning this fall.

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more.