Pecan Launches World’s First Predictive AI Agent, Ushering in the End of Reactive Business
Pecan today announced the launch of its Predictive AI Agent, designed to help organizations anticipate what will happen next and change course while there is still time to act.
Pecan AI Appoints High-Growth Technology Leader Jen Grant to its Board of Directors
Pecan AI, the leader in AI-based predictive analytics for business teams and the BI analysts who support them, today announced the appointment of Jen Grant to its Board of Directors. Jen will serve as an independent board member, a first for the company. She brings 15 years of experience to the role, with deep expertise in building, scaling and advising high-growth technology companies as a CEO, CMO and board member.
New Survey Finds Data Science is Not Benefiting Marketers; 84% of Marketing Executives Say Their Ability to Predict Customer Behavior is Guesswork
While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is that more than 4 out of 5 marketing executives report difficulty in making data-driven decisions despite all of the consumer data at their disposal, according to a new study of senior marketing executives by Wakefield Research for Pecan AI, the leader in AI-based predictive analytics for business teams and the BI analysts who support them. Surprisingly, the study also found the same number of respondents (84%) saying their ability to predict consumer behavior feels like guesswork.
