Articles from The Impact Lab

Amazon’s advertising ecosystem is powerful. But unlocking its full value requires assembling Amazon’s multiple ad tech components. This leaves marketers juggling multiple vendors, complex data pipelines, and siloed tools; all while trying to acquire new customers and improve ROI. To truly capitalize on Amazon’s feature rich data, advanced Amazon analysis is required. Specifically, brands must stitch together Amazon Ads, Amazon Marketing Cloud (AMC), Amazon Web Services (AWS), creative workflows, measurement, and first-party data to get to the core of what drives profitable growth. Without a connected system, brands are challenged to see what works, what doesn’t, or where to invest next.